Paul McPherson
Paul developed his conceptual skills while working for the leading advertising agencies (JWT, TBWA, CDP, and BBH) as a visualiser on accounts for After Eight, Smarties, Lego, British Rail, Seat Cars, Ford Europe, Rolex Watches, Burger King and Coca Cola.
He started his own business in Soho London and joined forces with the leading designer Howard Waller. They worked together for many of the top spirit brands, such as J&B Rare, Smirnoff and Baileys, their work included the development of brand identities to on-shelf packaging, and this work won them the IDV Partners Design award four years running. Other clients included 3i, WHSmith, Dunhill, Justerini & Brooks Wine Merchants and Benenden School.
Paul has worked for many London design agencies including Sedley Place Ltd as Senior Designer where he worked on accounts for Cliveden and Gleneagles Hotels, Johnnie Walker, Smirnoff and to continue his work with Justerini & Brooks Ltd.
Paul has a Master's Degree in Design Leadership where he researched and completed a paper on the use of designers as a strategic resource for business development and growth.
Paul offers a complete hands-on design service from Stage 1 design concepts to final implementation and production.
Brands
After Eight
Baileys
Band Aid
Black Magic Chocolates
Blackheath Halls
Brands
British Rail
Burger King
Cliveden Hotels
Coca Cola
Diageo
Dunhill
Ford Europe
Gilbey’s Gin
Glen Eagles Hotel
Grants Whisky
Hope & Greenwood
IDV
J&B Rare
Johnnie Walker Whisky
Justerini & Brooks Wine Merchants
Lego
Marriot Hotels
Nat West Bank
National Maritime Museum
Rolex UK
Seat Cars
Smarties
Smirnoff Vodka
Trinity Laban
Virgin Airways
W H Smith
Agency's
Bartle Bogle Hegarty
Collett Dickenson Pearce
Howard Waller
Interbrand
J. Walter Thompson
McCann Erickson
Michael Wolf
Ogilvy and Mather
Saatchi & Saatchi
Sedley Place
TBWA
Portfolio